This article is a collection of science facts, illustrations and stories to share why visuals are so effective - it’s because they connect to more than just what we see. Images connect to our emotions and our sense of sight tells us what something feels like, smells like and sounds like just from experience.

We don’t play enough anymore, which is sad. So here is my invitation to really play. Not because you have to or because your body wants to. You’ll be surprised how creative your brain is when you’re having fun.

Life is complicated, so there are bound to be a lot of complex topics in our conversations with clients, students and team members. Visual communication tools like concept art, mockups and analogies bring playfulness, imagination and simple to break down stories that invite people to better engage with and understand these topics you bring to the table.

Adding visuals to your workload can lessen the need to hand-hold clients through your processes, and make your onboarding, any training you may create, and interactions you may have with your team and target audience much smoother and much easier to retain. These same aids can increase your accessibility for all clients and boost inclusivity for all readers.