Learn how to use visual aids for your business. See examples of visual aid tools like vision mapping to communicate complex ideas clearly, organize your thoughts effectively, and create a more accessible and engaging experience for your clients.

This article is a collection of science facts, illustrations and stories to share why visuals are so effective - it’s because they connect to more than just what we see. Images connect to our emotions and our sense of sight tells us what something feels like, smells like and sounds like just from experience.

An honest brand vibe is one where the visual branding in your marketing, sales and client experience all make sense together. When kaleidoscopic thinking clients come along ready to work with you it’s important that they are a part of a cohesive experience because of their tracking skills, need for belonging, desired to know what is expected and to show rather than tell. You can hire support or create something from what you already have.

Life is complicated, so there are bound to be a lot of complex topics in our conversations with clients, students and team members. Visual communication tools like concept art, mockups and analogies bring playfulness, imagination and simple to break down stories that invite people to better engage with and understand these topics you bring to the table.