The goal of this group project was to identify gaps and design solutions for a service of our choice. We chose Tybee Beach Management as our service and after secondary and primary research we discovered the following areas for improvement:

• Parking limitations

• Coastal erosion

• Rule-breaking by visitors was harming the beach ecosystem

• Large school events wrecked the beach ecosystem

You can see our entire process in the book below:

Tools included in this project and HOW they can support you:

• Stakeholder Map: Identify who is affected by your work so you can meet their needs efficiently and holistically.

• Current State Customer Journey Map: See the journey your clients take when working with you so you can find the gaps and areas for improvement.

• Future State Customer Journey Map: Dream up a new or updated way to seamlessly meet your clients on their problem-solving journey.

• Story boarding: Show how a new solution could look so you can identify gaps, build on your ideas and save money “testing” out your idea on paper first.

• Field Research and Contextual Interviews: Get the information you need to make impactful decisions and allow your audience to feel heard and included as you problem-solve.

• Affinity Mapping: Organize and Translate insights into usable graphics and frameworks

• Current State Service Blueprint: See how the client facing and internal sides of your business are functioning together so you can identify areas for change.

• Future State Service Blueprint: Build out a new or updated service structure that works smoothly externally and internally.

Want to solve service challenges within your business?

Reach out below to get started: