Assisted Living Facility Study

Class Project: Visualizing Services: Storyboards, Maps, and Models

University: Savannah College of Art and Design (SCAD)

Group Members: Laura Matteson, Tim Clarke, Chongyu Xie, Rachel Ingram

The goal of this group project was to develop our visualization skills by designing a solution for a client of our choice. We chose an assisted living facility with a problem of not filling enrollment even though there were more elderly in their community then ever before.

You can see our entire process in the book below:

We identified two customers that were important to the facility and proposed a solution that helped both of them.

Customer 1: The elderly person

Customer 2: The elderly person’s child / support person

Through secondary research we learned about the emotional journey that each person takes when choosing an assisted living facility.

Ultimately we proposed a visit concierge position who can support both the elderly person and their support people. We also suggested hosting a quarterly community event to create a feeling of inclusion for the elderly person, rather than feeling like they are being cast away.

Maps included in this project and what they support:

  • Stakeholder Map: Identify who is affected by your work so you can meet their needs efficiently and holistically.

  • Current State Customer Journey Map: See the journey your clients take when working with you so you can find the gaps and areas for improvement.

  • Future State Customer Journey Map: Dream up a new or updated way to seamlessly meet your clients on their problem-solving journey.

  • Current State Ecosystem Map: Identify where you are in your industry, what your niche is and where you can improve your services in a way that sets them apart.

  • Future State Ecosystem Map: Dream up a way to become an integral part of your industry’s ecosystem and the ecosystem of your client. You can use this map to identify how you will improve your industry as well.

  • Story boarding: Show how a new solution could look so you can identify gaps, build on your ideas and save money “testing” out your idea on paper first.

  • Co-creative Workshopping: Work together with your client and contributors to identify problems and brainstorm solutions.

  • Current State Service Blueprint: See how the client facing and internal sides of your business are functioning together so you can identify areas for change.

  • Future State Service Blueprint: Build out a new or updated service structure that works smoothly externally and internally.

Want to see the bigger picture in your business through mapping?

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Vision Mapping