Grow Your Mompreneur Biz Collaboration

Role: Brand Designer + Visual Communication Strategy | Web Design • Communication • Client Experience

PROBLEM

Moms were steadily starting their own businesses for the flexibility to parent and work from home. Many of them spent a lot of time figuring out how to run the business and less time actually doing the work they loved. A lot of mompreneurs do not invest in their businesses because they don’t want to cause an “inconvenience” for their family.

TEAM-DEVELOPED IDEAS

I gathered experts in the online business industry together to brainstorm ways to support these moms and give them a chance to test out professional services so they could see how much it would benefit them to outsource. We decided to gather our free resources together and host a competition. I offered to host. We wanted to make sure the whole mother was supported: personally, at home and in business so she could fully show up for her work.

PROPOSED SOLUTIONS:

The final solution was the Grow Your Mompreneurs Biz contest. Contestants entered to win a package of 1 hour support calls with each expert involved. At the end of the contest they would have information and support in three different areas of their business: self, family and business.