Lead by Example.

In a world full of hype-innovation, Illustrative helps you make real, sustainable impact.

Design

Consulting

Education

Responsible Innovation is all about asking the right questions.

Sectors

Services / Systems / Experience / Brand

Innovation / Brand / Sustainable Business

Social Justice / Inclusion / Accessibility

Body Image / Diversity / Mental Health

Parenting / Education / Childhood

Copy of Resume

Certifications

  • SCADamp Certification

  • Lextant Research Certification

Formal Education

  • Currently completing an MA in Service Design at SCAD

  • BA in Art with emphasis in Graphic Design at Carson-Newman University

Lived Experience

  • ADHD Business Owner

  • Mother of 2

  • Member of Service Design Network

Developing your visual aid skills has a lot of sweet side effects!

Click the image below to see it bigger.

More visible growth when clients see their old programming in front of them
Clarifies your complex ideas so people "get it" faster
Inspires client to think bigger
You'll see an increase in participation from those with learning challenges
Makes your client experience more memorable
Gain referrals and kick-ass testimonials

*Warning these are tools of change. Not recommended for those who want things to stay the same!

Visual support is a combination of visual aids and playful conversation…

What are visual aids?

  • Things like charts, infographics, presentations, reminders, examples, concept art and analogies.

  • Things like checklists, Loom videos, screenshots, guides and Pinterest boards.

  • These are along the lines of Animations, GIFs, Humor and illustrations.

WHAT PEOPLE ARE SAYING ABOUT ILLUSTRATIVE:

  • woman sitting at desk smiling and holding reading glasses

    “Laura is not only a skilled artist, but a strategic thinking, and has found an incredibly creative (and valuable!) way to combine her skills in a service I think more businesses should take advantage of.”

    HAYLEY D.

  • woman smiling infront of flowers

    “Laura from Illustrative LLC was able to basically break down all of the things that were in my head, and make me see it and help me create a roadmap for the services and price points that I wanted to provide, and to who I want to provide it to, literally was such a life changing experience.”

    TREZELLE M.

  • smiling woman pointing to smile

    “If you want to work with Laura, DO IT!!! I did a vision mapping session and it definitely helps to have a clear to-do list, instead of leaving me overwhelmed with no direction”

    AMY M.

  • MOCKUPS

    Mockups help us see things before they are made so we can take the right next step.

    Saves: ⏰ • 💰 • 😰 // Inspires: 💼 • 😄

  • VISUAL BRAINSTORM

    Visual notes and illustrative analogies help us work through a problem by looking at it from a fresh perspective.

    Saves: 😰 • ⚠️ // Inspires: 🥳️ • 🚀 • 💡

  • PRINTABLE ACTIVITIES

    Printable activities allow clients to take what they learned and play with it in real time. This extends the learning and invites participation.

    Saves: 😕 // Inspires: 😍

  • TEAM ART

    You’ll be amazed to see all of the great ideas that flow when visuals are involved! This can be used in retreats, meetings and group sessions.

    Saves: 🗯 // Inspires: 👯

  • EXPLAINER VIDEOS

    Our brains can understand metaphors in a way that allows us to think outside the box and truly understand a subject.

    Saves: ⁉️ // Inspires: ☕️ • 💰

  • VISUAL STORYTELLING

    Using image sequencing (like comics), “What if?” questions and design thinking allows clients to quickly see the journey ahead.

    Saves: 💬 // Inspires: ✨ • 🔥

  • PLUG & PLAY TEMPLATES

    When you have visual templates that you can easily pull up with a client and fill in the specific details you add a personal touch while staying in scope.

    Saves: ⏰ • 🤯 // Inspires: 😎 • 😍

  • BRAND CHARACTERS

    Creating characters for different parts of the learning journey is a fun way to create a new pathway in your community’s mind.

    Saves: 😒 // Inspires: 🥳️

  • BRAND VIBE

    When your vibe matches your service it builds trust and give people the emotional information they need to sign on with you.

    Saves: 🥴️ • ❌ // Inspires: 😍 • 👍

  • REPRESENTATION

    Can your community see themselves in your brand and offerings? Representation is a huge way to change the narrative in your industry.

    Saves: 🙄 // Inspires: 🥰️

  • PARTS PSYCHOLOGY

    Draw out the values and inner desires of your clients by mixing parts psychology with visual note taking.

    Saves: 😫 // Inspires: 🤩 • 🤯 • 🥰️

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