Visual aids for trailblazers
This course is a starter guide to making sure your offerings are clear, accessible, delightful, and memorable by using visual aids strategically.
For this course, we are going to look at creating brand-new hiking trails in the woods as an analogy for building businesses that treat people kindly.
Each section’s main question will help you build with your “hikers” in mind.
The content in this course combines the main pieces of the O.I.C. content to create a simple starting point for anyone who wants to create an online space that is clear, supportive, memorable, and fun!
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Let’s Get Started!
We’ll cover the basic visual elements to think about in a new business, offering, or program. These concepts also work well for going back and fine-tuning an established process. Even if you offer a product, there is a service around delivering your products where can use visual aids.
We’ll cover the basic visual elements to think about in a new business, offering, or program. These concepts also work well for going back and fine-tuning an established process. Even if you offer a product, there is a service around delivering your products where can use visual aids.
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Clarity
A good trail needs to have clear signage and direction. It's the difference between wandering through a wild forest and enjoying a strategically designed hiking trail. Watch this Clarity Dig Session replay to learn the basics of creating a business that’s easy to navigate.
A good trail needs to have clear signage and direction. It's the difference between wandering through a wild forest and enjoying a strategically designed hiking trail. Watch this Clarity Dig Session replay to learn the basics of creating a business that’s easy to navigate.
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What's Your Support Style?
Each trail has its own unique vibe and feeling. That feeling is an important part of inviting clients to return. Think back to that space where you love to wander.
What feelings do you have when you wander there? Why do you seek out those feelings?Each trail has its own unique vibe and feeling. That feeling is an important part of inviting clients to return. Think back to that space where you love to wander.
What feelings do you have when you wander there? Why do you seek out those feelings? -
Mapping the vibe of your business
I walk you through two very different examples of using the Garden Method from the point of view of your values. This method helps to create a more cohesive vibe with our brands.
I walk you through two very different examples of using the Garden Method from the point of view of your values. This method helps to create a more cohesive vibe with our brands.
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Universal Design & Intersectionality
Imagine biking along your favorite path, enjoying the scenery, and following the signage to your favorite lunch spot. Suddenly you screech to a halt as you see a big blockade with a sign: "Bridge closed" halfway through the path.
This is how neurodivergent clients feel when they start working with you but then can't use the tools or methods you provide. Let's avoid that!Imagine biking along your favorite path, enjoying the scenery, and following the signage to your favorite lunch spot. Suddenly you screech to a halt as you see a big blockade with a sign: "Bridge closed" halfway through the path.
This is how neurodivergent clients feel when they start working with you but then can't use the tools or methods you provide. Let's avoid that! -
Creating Accessible and Inclusive Brands
In this lesson, I discuss the importance of making your vibe as accessible and inclusive as possible and give resources for how to help you in this step.
In this lesson, I discuss the importance of making your vibe as accessible and inclusive as possible and give resources for how to help you in this step.
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Client Delight
A delightful trail with all kinds of spectacles and thoughtful stops along the way is a memorable trail. It's the same for your business. What would bring your UNIQUE clients delight?
A delightful trail with all kinds of spectacles and thoughtful stops along the way is a memorable trail. It's the same for your business. What would bring your UNIQUE clients delight?
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Trail Maintenance
Unfinished trails are totally annoying. Here are some tips to actually make your clear, magical, accessible, delightful, and memorable happen.
Unfinished trails are totally annoying. Here are some tips to actually make your clear, magical, accessible, delightful, and memorable happen.