Raising Yourself
Role: Brand, Web & Product Designer + Strategy | Web Design • Brand Design • Product Design • User Experience
Working with Shelly has been the loveliest experience! She is a conscious parenting educator who reached out to me for support launching her product ideas into the world. When Shelly reached out she had a large following on instagram and a website she wasn’t excited about so she pretty much kept it hidden. She wanted to design her products, spruce up her online presence and create cohesiveness in her marketing visuals. What she is brining to the world is so loving, kind and necessary that I was delighted to start the project together.
where we started:
Like all Illustrative projects, we got started with a vision mapping session. During this session we worked through the brand vibe, how she wanted to be perceived online and what was currently working. We discovered that Raising Yourself (Shelly’s business) was a cozy and holistically supportive vibe. Everything needed to be easy to find, relaxing to navigate and informative in bite-size-blurbs.
We also discovered during the mapping process that Shelly liked using analogies to explain things so we used 2 different core analogies to share her message: A three-legged stool for her mission and a garden for her framework for reparenting oneself.
the branding:
We started with a visual brand cleanup so that Shelly could feel excited about her online presence. We created a mood board, based on visuals that spoke to Shelly personally and to the parents she supports with her products. We used that mood board to craft stickers, illustrations and visuals she could use in social media along with a brand guide that walked her through creating content within the new branding. Everything was created on Canva and saved in a zip folder so she could easily access it.
Flip through the guidebook below to see what we discovered and created:
the products:
Shelly wanted to support her community with tools that would help them reparent themselves so they could lead from a place of growth and understanding. We decided to create an animated video of her garden analogy along with products. We created her Rebirth Journal in Canva so she could make edits and send it easily to others. Then we crafted a sales page for that journal and moved on to the Connected Collection cards (which will be launching soon! I’ll add pictures of those when they are launched!!). Check out what we’ve made so far below:
"Working with Laura was like taking the tangled-up yarn of ideas in my mind and weaving them into a beautiful blanket that can be recognized and identified across my entire brand. I also deeply appreciated Laura's attention to inclusion and representation in my brand, as that is a core value in both my personal and professional life. I can't recommend Illustrative enough and I'm excited to continue working with Laura on future projects!"
-Shelly Robinson
RAISING YOURSELF
Where we are now
Shelly is about to launch a second product (that I honestly can’t wait to buy for myself and everyone I know) and a brand new website! I’ll share about it in my emails and on Instagram so be sure to follow along if you’d like to see what we make!
Want to bring your ideas to life?
Let’s do it! >> Fill out this intake form to get started: